Based in San Francisco, Virgin America caters to the “Creative Class” from Silicon Valley, Hollywood and Wall Street (plus a few independently wealthy surfer dudes) who are seeking a unique travel experience. The Elevate frequent flyer program reflects the bold Virgin brand personality that appeals to this select group.
How do you harness the passion and energy fans bring to sports so that it translates to sustained customer loyalty and profitability? By connecting with fans in personally relevant and surprisingly authentic ways. The Sweet Spot loyalty program for season ticket holders helps the Minnesota Twins share genuine experiences with their best fans.
Are you a Seven Circles member? Quick, better check your mail! To mark the grand opening of Okada Manila, Asia's newest entertainment resort, an invitation from Chairman Okada himself was delivered to the top bananas of the big kahunas. This custom box contains a solid brass membership card, an iPad Mini with a video greeting from Mr. Okada and a limited edition Visconti 23K Gold Fountain Pen.
At long last, the passionate soccer fans of Minnesota have a beautiful new home for their beloved MNUFC Loons. The Loonatics Guest Service program is designed to help create a culture of engaged and committed Minnesota United employees—crazy about serving fans at Allianz Field.
Want to help nourish the world? Quite a lofty goal but a realistic one when you're talking about working for a company like Cargill. The "We look forward" campaign was designed to recruit the best and the brightest students coming out of college.
Okada Manila, Asia’s newest resort casino in the Philippines, launched a new loyalty program. The work included the branding and communications for Reward Circle and other loyalty program initiatives. Creative and production services include online and print acquisition, tiered credentials, websites, POS collateral, mobile applications and advertising that support ongoing promotions for the casino and resort.
A new resort club in Manila was named for a legendary warrior class celebrated in Philippine history. The Maharlika could be described as fierce, heroic ninja-like figures considered to be royalty. Fortunately, you are not required to be a Maharlika warrior king to enter the club. The new identity blended the ancient royal headdress of the Maharlika with the colorful beauty seen in festivals and celebrations throughout the Philippines.
Here’s to doing good! 100% of Finnegans profits goes to feeding the hungry. They are also breaking new ground with the recent release of Minnesota’s first-ever hemp oil beer.
STAY impressed. One of the world's most enduring and respected hospitality companies had just completed a global brand refresh. Holiday Inn highlighted this crisp, new hotel experience and delivered special promotions in multiple languages worldwide via print ads, direct mail, email, web banners, web site and targeted landing pages.
Mileage Plus members are always pleased to put away all electronic devices. The Pacific Northwest breeds a unique frequent flyer who thinks less about the next great upgrade and more about the next great adventure.
Getaway to Give is a philanthropic vacation club that allows members to give to the charity of their choice upon enrollment and every time they book a luxury property worldwide.
T.C. Bear of the Minnesota Twins is a lovable character with a knack for swinging a ferocious bat. So naturally "T.C. Sluggers" is an awesome name for his kids club. The lucky youngsters who join the club get to hang out with T.C. and also get a bunch of awesome stuff in the mail. And when they wear that awesome stuff to the Twins game they get even more awesome stuff at the ballpark. Umm...awesome!
The results are in and the data shows that #10 envelopes featuring pictures of frogs generate the highest response rates. Seriously folks, this unexpected package from British Airways became one of their most successful direct mail promotions to date. This is one example of many data-driven campaigns that targeted North American Executive Club members based on various customer behaviors. The focus was on recognizing and rewarding best customers and driving preference for British Airways against strong transatlantic competition.
Each February, beautiful small town Winona, Minnesota becomes the center of the documentary filmmaking universe. With a fresh new identity for web, merchandise and signage, the Frozen River Film Festival provides a celebration of art and culture for movie buffs.
Hallmark Insights has helped clients reward employees for outstanding performance, inspire company wellness and thank loyal customers. Proud to be a part of Hallmark, one of the world’s most respected and enduring brands, Hallmark Insights specializes in meaningful, memorable and measurable employee and customer recognition programs.
No one puts more effort into reaching out to those who are at risk of developing diabetes than United Healthcare. The Not Me campaign makes drastic comparisons and reassures those with prediabetes that simple lifestyle choices can make a big difference.
A picture is worth a thousand points. Priority Club from IHG was the first program of its kind to feature customer-generated photos. Lifecycle campaigns used pics taken by Priority Club members while traveling and staying at IHG hotel properties worldwide. Photo captions stated the member’s name, status and image location. To create a buzz within the membership community, the Priority Club member/photographers received a personal letter from the VP and a gallery-style presentation of the work.
I co-founded and built an agency that thrived for 10+ years before being acquired by an agency network. I’m proud of the team we assembled and our mantra: "Make our clients shine above everything". Thus, a logo design that says it all.